Ella Johnston has more than 20 years experience as content specialist, editor, designer, creative director and brand ambassador. In her career as an editor and creative consultant, she uses expertise to inspire and engage readers and audiences in a meaningful way; designing books, working with brands and organisations to tell their stories with style and authenticity. 

Ella and her team are adept at delivering the entire creative process; from concept to completion. As well as project managing and designing publications, she also specialises in multi-channel content planning, production and management, short and long-form copy and video, creative briefing and direction.

Ella will be your first point of contact when you work with Switched On. Ella sets the tone for the service. Her approach is friendly, collaborative and empathetic. She and the team like to build trust and good relationships with the people we work with. We are honest and transparent about our working processes and what is involved in each project.